Premium Screen Printing, Embroidery, and Apparel

Proudly located on Buffalo’s Elmwood Avenue, Identity Ink is your one-stop shop for promotional products and custom branded apparel. You can count on Identity Ink for personalized service and high-quality products that are made to last.

From small and large businesses to schools and sports teams, we put our 40+ years of industry experience to work to deliver our customers the services they need and products they love, including:

Promotional Items
Custom Screen Printing

Custom and Quality

Identity Ink’s team of 10 has the expertise and equipment to create quality, consistent designs for custom t-shirts, sweatshirts, hats, jackets, bags and more. Designed to last through more washes than you can count, Identity Ink delivers quality you won’t find by taking short cuts. Our automatic screen-printing machines deliver a consistent, precise, and accurate print on every garment. Our gas dryers cure ink to ensure a long-lasting print on your custom apparel. State of the art embroidery machines are equipped to handle from 1 to 1,000,000 pieces. Our Hotronix heat press machines and hat presses to permanently seal all of your heat press vinyl needs.

Meet the Team

What is the best thing about living in Buffalo?

“There is no one best thing…it is the people, rabid sports loyalty, the food, the history, the smell of Cheerios, and the sense of pride.”

If Murphy could suddenly talk like any celebrity, who would he be?

“Samuel L. Jackson”

What is your mantra?

“Nothing positive comes from being negative.”

Bill Herrmann
Owner

What is your favorite thing about living in Buffalo?

“The scenery…from Niagara Falls to Letchworth State Park and everything in between.”

If you had 1 hour left to live…you would spend it?

“With my daughter.”

If your pet could suddenly talk like the celebrity of your choice, whose voice would they have?

“George Clooney”

Kim McMahon
Operations Manager

What is one thing that you know you do well…or better than most?

“I have a really good memory, customers faces and names, orders from 3 years ago, useless facts from 3rd grade…”

If your dog could suddenly talk like the celebrity of your choice, whose voice would they have?

“Christopher Walken”

What is your favorite thing about Buffalo?

“Sense of community.”

Jill Fox
Client Relations Manager

Let’s hear your best Dad joke.

“What is the best time to go to the dentist? Tooth-Hurty.”

What is one thing on your bucket list?

“Do some extensive travel throughout Europe.”

What is your Mantra?

“Enjoy the ride.”

Zac Herrmann
Art Director &
ETR Outfitters Founder

If your pet could suddenly talk like the celebrity of your choice, whose voice would they have?

Margot Robbie

If I had 1 hour to live, I would spend it…

With 70,000 of my closest friends at a Buffalo Bills game.

What is your mantra?

Work hard and be kind.

Alexandra Ferrino
Business Development Manager

What would you name your boat…if you had one?

“I like big boats and I cannot lie.”

What is your favorite thing about living in Buffalo?

“The artistic community.”

What is your mantra?

“See above…I like big boats and I cannot lie.”

Jeff Noody
Graphic Designer

If your pet could suddenly talk like any celebrity, whose voice would they have?

“Morgan Freeman…obviously.”

Let’s hear your best Dad joke.

“A guy walks into a bar, first thing he notices is there is a big cut of beef hanging from the ceiling. The bartender says, “If you can jump and slap that piece of beef you drink free for the night, but miss and you buy a round of drinks for everyone.” The guy looks up ponders for a minute and says, I’ll pass…the steaks are too high.”

What do you spend too much money on?

“Mighty Taco”

Alex Gauss
Screen Printer

If your dog could suddenly talk like any celebrity, who would it be?

“Cardi B”

Let’s hear your best Dad joke.

“Are you allowed to laugh loudly in Hawaii? Or just a low ha?”

If animals could talk, which one would be the rudest?

“Llama”

Ashley Kramer
Screen Printer

One thing on my bucket list is

“to run the Boston Marathon

What’s the best or worst dad joke you’ve ever heard?

“What becomes shorter when you add 2 letters?  SHORT!

I spend far too much money on?

“Books”

Cameron More
Screen Printer Assistant

Let’s hear your best Dad joke.

“I ordered a chicken and an egg from Amazon…I’ll let you know.”

What would you name your boat if you had one?

“Big Boone”

If your pet could suddenly talk like the celebrity of your choice, who would it be?

“Cillian Murphy”

Lucas Herrmann
Swiss Army Knife

If animals could talk…which one would be the rudest?

“Goats”

If you had a boat…what would you name it?

“Wet Willy”

What is your mantra?

“I am worth it.”

Nancy Herrmann
The Bosses Boss

What is one thing you know you do better than most?

“Sleep…I am really good at it.”

What is one thing on your bucket list?

“Catch that damn squirrel.”

If animals could talk, who would be the rudest?

“Duh…cats”

Murphy
Marketing Dogager

Shop Buffalo Apparel

Proud to be from Buffalo? Us too. Whether it’s victory Monday, hockey night or you’re planning a night out on the town, you can wear your Buffalo pride on your sleeve (literally). We designed a unique collection of Buffalo apparel because there’s no shortage of love for the 716. We’re always adding more, so check back to add to your collection.

Custom Buffalo Apparel
Jordan Poyer wearing Identity Ink

Let’s Get to Work

Our work can be seen all throughout the community and that is the BEST thing about what we do. Seeing you—our loyal customers—wearing something we designed, printed, or embroidered it is the sweetest gift.

Contact us for your custom promotional products or apparel. We look forward to working together!

    Brands who trust us