About Us

Premium Screen Printing, Embroidery and Apparel  

Proudly located on Buffalo’s Elmwood Avenue, Identity Ink is your one-stop shop for promotional products and custom branded apparel. You can count on Identity Ink for personalized service and high-quality products that are made to last.

From small and large businesses to schools and sports teams, we put our 40+ years of industry experience to work to deliver our customers the services they need and products they love, including:

  • Screen printing
  • Embroidery
  • Buffalo apparel
  • Promotional items
  • Banners
  • Graphic design


Custom and quality

Identity Ink’s team of 10 has the expertise and equipment to create quality, consistent designs for custom t-shirts, sweatshirts, hats, jackets, bags and more­­. Designed to last through more washes than you can count, Identity Ink delivers quality you won’t find by taking short cuts. Our automatic screen-printing machines deliver a consistent, precise, and accurate print on every garment. Our gas dryers cure ink to ensure a long-lasting print on your custom apparel. State of the art embroidery machines are equipped to handle from 1 to 1,000,000 pieces. Our Hotronix heat press machines and hat presses to permanently seal all of your heat press vinyl needs.


Shop Buffalo Apparel

Proud to be from Buffalo? Us too. Whether it’s victory Monday, hockey night or you're planning a night out on the town, you can wear your Buffalo pride on your sleeve (literally). We designed a unique collection of Buffalo apparel because there’s no shortage of love for the 716. We’re always adding more, so check back to add to your collection.


Let’s get to work 

Our work can be seen all throughout the community and that is the BEST thing about what we do. Seeing you — our loyal customers — wearing something we designed, printed, or embroidered it is the sweetest gift.  

Contact us for your custom promotional products or apparel. We look forward to working together!